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Branding and marketing challenges of a professional services firm – first challenge

July 9th 2009 in Facts, figures and thoughts

Challenge 1: Are we one brand?
Looking at a global consulting or accounting firm, one immediately assumes that all offices work in lockstep, processes are uniform, services and methodologies are consistent, and all information is shared in real time across the organisation. Often, though, global firms are loose-knit confederations linked only by a logo.
The reasons for [...]

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IP Runner unveils new website and blog

July 7th 2009

 
Press Release
IP Runner, UK’s top experts in Unified Communications, unveiled its new company website showcasing an updated design, expanded content and product demonstrators.
The site includes products and services offered to boost your competitive advantage with smart use of Unified Communications, focusing on High Definition videoconferencing, VoIP, and other networking and productivity tools.
With so much information [...]

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How to market your business with video

July 6th 2009

There’s something to be said for face to face contact. But time is short and there’s hell of a lot of people/customers to get to in an ever decreasing 24-hour day. But for those of us, who thrive on knowing who we’re talking to, understanding what people are about or just connecting with others, the [...]

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The Brand Story online

July 6th 2009

If websites have one overarching goal it is to create confidence in whatever the website is promoting and who’s promoting it. It doesn’t matter if it’s a product, a service, a sales campaign, or an idea, if the presentation is not minimally credible or optimally motivational, then it fails as a means of marketing communication.
Communicate [...]

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Brand Development… how can it grow business?

July 6th 2009

Brand development is increasingly accepted as the way forward for businesses with ambition to grow.
This is because ‘branding’ is so much more than merely good design or a well establish logo – unfortunately a common held misconception.
If I dive straight in at the deep-end and say that brand development, in real terms, is actually about [...]

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Costs and budgeting involved in brand building and marketing online

July 2nd 2009

While there are many grey areas when it comes to the online world, one thing is certain: Internet has made brand building and marketing cheaper. Or rather, it has made it relatively inexpensive when you compare the cost and reach of your online marketing activities with your traditional methods.
“Costs and Budgeting Involved in Brand Building [...]

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What are you doing right?

July 2nd 2009

Analysis v Action Research Findings
Report Highlights:
27% see internet marketing as a way of overcoming the challenges that an economic downturn presents
61% believe data analysis would help to inform decisions that drive sales
79% of businesses capture internet traffic, but only 30% modify websites as a result of traffic analysis
To stop just monitoring and start acting, give [...]

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Examples of stationery designed by Smooth

July 1st 2009

These are just some examples of our stationery design: business cards, compliment slips, letterheads. Our stationery sets normally also include continuation sheets, envelopes in all different sizes, as well as electronic stationery such as email and PowerPoint templates.

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Hello world!

June 26th 2009

This is our new website – we hope you like it!
It will enable us to let you know what’s new at Smooth, what we’ve been up to and also what we think – not just about the world of branding, marketing and design, but also the world in general.
Let us know what you think – [...]

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